Skyscanner Names Southeast Asia's Emerging Destinations for 2027

Skyscanner's 2027 Travel Outlook

Skyscanner, a global travel search engine, has released its 2027 travel outlook, identifying three Southeast Asian locations poised for increased visitor interest. These destinations – Sandakan in Malaysia, Bandar Seri Begawan in Brunei, and Phu Quoc in Vietnam – are recommended for travellers seeking to explore places before they become widely popular.

The forecast, which draws on insights from over 28,000 travellers globally, indicates a growing preference for holidays shaped by personal interests rather than conventional tourist routes.

Skyscanner's analysis suggests upcoming trends include disconnecting from digital devices, engaging with local music scenes, seeking unique souvenirs, and maintaining personal fitness routines while away from home. This shift reflects a broader desire among travellers to look beyond well-trodden paths for more authentic and individualised travel experiences.

Sandakan, Malaysia: A Nature Retreat

In Malaysian Borneo, Sandakan offers a variety of nature-focused activities, according to the Sabah Tourism Board. Visitors can observe orangutans at the Sepilok Orangutan Rehabilitation Centre and explore the adjacent Bornean Sun Bear Conservation Center. The Rainforest Discovery Centre provides forest trails, a canopy walkway, and guided night walks.

Sandakan also acts as a gateway for wildlife river safaris in the Lower Kinabatangan region, known for its rich biodiversity. Returning to the city, travellers can enjoy fresh seafood, completing a trip centred on ecological exploration and wildlife encounters. This focus on ecotourism aligns with the trend of seeking unique, nature-based holidays.

Bandar Seri Begawan, Brunei: Cultural Immersion

Brunei's capital, Bandar Seri Begawan, presents opportunities for cultural exploration, as recommended by Brunei Tourism. Boat excursions along the Brunei River offer access to Kampong Ayer, a historic water village where homes are built on stilts. Visitors can traverse its wooden pathways and visit the Cultural and Tourism Gallery to learn about the community's heritage.

The city's attractions also include the Omar Ali Saifuddien Mosque and the Royal Regalia Museum, providing insights into Bruneian history and traditions. Evenings can be spent sampling local cuisine at the Gadong Night Market, offering a taste of local life and culinary diversity.

Phu Quoc, Vietnam: Island and Coastal Activities

Phu Quoc Island in Vietnam combines pristine white-sand beaches with a range of activities beyond typical resort offerings. Vietnam's official tourism website highlights snorkelling trips around the An Thoi archipelago, kayaking adventures on the Cua Can River, and walks through the island's lush forests.

The island's appeal is further enhanced by its fresh seafood and farms that provide tours and tastings, allowing travellers to engage with local food production and daily life. This blend of beach relaxation and cultural engagement caters to those seeking a diverse island holiday with opportunities for both leisure and active exploration.

Implications for Southeast Asian Tourism

The inclusion of these three Southeast Asian destinations in Skyscanner's 2027 outlook suggests a potential shift in tourist flows within the region. For industry stakeholders, this could mean increased demand for infrastructure development, local tour operators, and accommodation providers in these specific areas.

Travellers considering these locations in the coming year may find a balance between burgeoning popularity and retaining a sense of local authenticity. The emphasis on unique, interest-driven travel by Skyscanner indicates that destinations offering distinct cultural, natural, or culinary experiences will likely see sustained growth.

This trend provides an impetus for Asian tourism boards to further develop and promote their unique selling points beyond mainstream attractions, ensuring sustainable growth and diverse offerings.