US Hotels: 19 Weeks of Occupancy, ADR Growth

Consistent Sector Expansion

The United States hotel industry has demonstrated nineteen consecutive weeks of year-over-year growth. This consistent expansion is detailed in CoStar’s latest data, covering the period through 22 August 2026. National occupancy, average daily rate (ADR), and revenue per available room (RevPAR) all showed increases compared to the same week in 2025.

This sustained positive trend reveals ongoing demand across the sector. Industry stakeholders are observing these metrics closely. The figures offer a clear picture of the market’s current health. This period of growth follows previous challenging years for the travel industry. The consistent increases suggest a robust recovery trajectory for US accommodation providers. Further analysis of regional differences provides a deeper understanding of market dynamics.

National Performance Highlights

For the week spanning 16-22 August 2026, national hotel occupancy reached 66.7 percent, a 2.1 percent rise from the comparable week in 2025. The average daily rate (ADR) stood at $159.11, showing a 2.3 percent increase. Revenue per available room (RevPAR) climbed to $106.12, representing a 4.4 percent improvement.

These figures reflect a broad uplift in the sector’s key performance indicators. The increases indicate a healthy balance between demand and pricing power. Such metrics are crucial for investors and operators. They demonstrate the industry’s capacity to generate higher revenues. The consistent upward movement provides stability within the market. These national averages, however, mask significant regional variations.

Varied Market Dynamics Emerge

Performance across the top 25 US markets showed considerable divergence. San Francisco, California, led with the highest occupancy increase, up 13.2 percent to 79.1 percent. The city also saw RevPAR rise by 26 percent, reaching $165. St. Louis, Missouri, experienced a notable ADR lift of 11.4 percent, pushing its rate to $135.43.

St. Louis also registered the second-highest gains in occupancy, up 10.5 percent to 66.8 percent, and RevPAR, rising 23.1 percent to $90.53. The city’s strong performance was partly supported by hosting the BMW Championship. These regional successes highlight specific demand drivers influencing local markets. Such events continue to provide significant boosts to hotel performance.

Regional Declines Noted

Conversely, some major markets faced declines during the same period. Las Vegas, Nevada, recorded the steepest drops in both occupancy and RevPAR. Occupancy fell by 17.4 percent to 60 percent. RevPAR in Las Vegas decreased by 20 percent, settling at $95.15. New York City saw the largest decline in average daily rate, which dropped 6.8 percent to $262.63.

These downturns in prominent urban centres demonstrate that recovery is not uniform. Factors such as event calendars, business travel patterns, and local competition influence these results. Industry professionals will monitor these markets for signs of stabilisation or further shifts. Understanding these localised trends is essential for strategic planning.

Outlook for Industry Stakeholders

The sustained growth nationally, alongside significant market variations, reveals a complex operational landscape for US hotels. Operators should focus on localised demand drivers and competitive pressures. For travellers, this could mean continued price stability in growing markets and potential value in areas experiencing declines.

Industry analysts will watch whether top-performing cities maintain their momentum and if underperforming markets can reverse their trends. The coming months will show if the national growth streak continues. Stakeholders should observe upcoming event schedules and corporate travel forecasts.

These will significantly influence regional hotel performance through the remainder of the year. This data underscores the importance of agile market strategies.