Ennismore Confirms 25hours Hotel for Bangkok Debut

New Hotel Set for Siam Square

Ennismore has confirmed plans to introduce its 25hours Hotel brand to Thailand. The new property will feature 345 rooms. It is scheduled to open in Bangkok's Siam Square by the first quarter of 2029. This development is part of Central Central, a new mixed-use project by Central Pattana. The larger Central Central development will commence phased openings from 2027.

It integrates retail, workplaces, hospitality, and public spaces. The hotel's arrival marks a significant expansion for Ennismore in the Asia-Pacific region.

Design Reflects Local Culture

The chosen site in Siam Square is strategically located. It sits near Chulalongkorn University and Siam Station. This area is recognised for its youth culture and creative energy. It also features independent retail outlets. The 25hours Hotel Bangkok will reflect the brand's narrative-driven approach to hospitality.

Its rooms will draw inspiration from Bangkok’s creative character. The design will also incorporate the city's urban identity. Specific design elements will reference Siam Square’s independent boutiques and pop-up stores. Creative studios within the district will also inform the aesthetic. Furthermore, the area’s Art Deco architectural heritage will influence the hotel’s appearance.

Strategic Vision for Bangkok

Sylvain Pasdeloup, Ennismore’s chief operations officer, commented on the choice of Bangkok. He stated the city's contrasts, creativity, and constant motion align with the 25hours brand ethos. Pasdeloup noted the project aims to create more than just a hotel. It seeks to establish a dynamic space where culture, community, and creativity converge.

Phoom Chirathivat, head of hotels and alternative investments at Central Pattana, highlighted the partnership's importance. He said it brings the 25hours brand into an established Bangkok neighbourhood. This area is known for connecting different generations. This hotel represents a continuation of Ennismore's broader expansion strategy. The company is actively growing its presence across Asia-Pacific and the Middle East.

Market Impact and Future Outlook

The introduction of 25hours Hotel will diversify Bangkok’s hospitality landscape. It strengthens Siam Square’s appeal to younger, creative travellers. This new property adds a distinct, design-focused offering to the area. It could intensify competition among existing hotels. The development also demonstrates Central Pattana’s commitment to integrated mixed-use projects.

These combine retail, workplaces, hospitality, and public spaces. Future travellers to Bangkok will gain another accommodation option. The hotel's design, inspired by local culture, may attract those seeking specific urban identity. This project also supports Ennismore's wider expansion goals across Asia-Pacific.

Industry observers will watch how this new concept integrates into Siam Square. Its success could influence future brand entries in similar urban districts. The opening in 2029 will provide a clearer picture of its market impact. This initiative further solidifies Bangkok's position as a dynamic travel destination.