Walk Japan Expands Tokyo Operations, Adds New 2027 Tours
Tour operator Walk Japan, established in 1992, opened its inaugural Tokyo office on 2 October 2026, enhancing its presence in Japan's capital.
Walk Japan Establishes Tokyo Office
Walk Japan, a tour operator founded in 1992 by two University of Hong Kong professors, opened its first Tokyo office on 2 October 2026. This move provides the company, which employs 200 staff under CEO Paul Christie, with a metropolitan base to engage with partners and journalists. The expansion comes as Walk Japan prepares to observe its 35th anniversary next year.
The opening event saw attendance from figures involved in Japan-UK relations, including Paul Madden, former British ambassador to Japan and a consultant for the company. Walk Japan has historically concentrated on introducing visitors to Japan's less-frequented rural areas.
New Walking Tours for 2027 Unveiled
Alongside its new Tokyo presence, Walk Japan is developing several new walking itineraries scheduled for 2027. These include a less physically demanding route along the southern part of the Michinoku Coastal Trail, set to begin in February 2027. Another planned option is a more relaxed tour of Okinawa.
Additionally, a tour exploring Miyazaki prefecture in Kyushu, a region historically significant for Japan's imperial lineage, is slated for launch in December 2027. The company is also considering a self-guided tour concept for the Kumano Kodo region.
Community-Focused Tourism Initiatives
Walk Japan's operational strategy prioritises collaboration with local hospitality providers, including accommodation, restaurants, and transport operators. This approach ensures that tourism generates economic advantages for the communities visited. Paul Christie, the company's CEO, has emphasised working closely with these local entities.
The company also partners with government agencies to identify areas that could gain from increased visitor numbers, with Fukushima currently under active discussion for potential tour development. Former ambassador Paul Madden commended Walk Japan for the economic benefits it brings to regions not typically on the main tourist routes.
Expanded Options for Travellers to Japan
The expansion of Walk Japan’s operations and the introduction of new tours from February 2027 will provide travellers to Japan with more structured options for exploring regions beyond major urban centres.
For instance, the Michinoku Coastal Trail tour starting next February will specifically cater to those seeking less strenuous activity in areas like Fukushima, which is under discussion for further development.
This development means that by December 2027, travellers will have at least two new distinct guided walking tours in less-visited areas of Japan, potentially directing more tourism revenue to these specific rural communities.
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