Hong Kong Tourism Board Unveils Film Location Guide for Visitors
The new 'Hong Kong Good Take' series, launched 21 October 2026, features over 100 sites from 50 movies, aiming to attract travellers to the city's cinematic heritage.
Hong Kong Tourism Board Launches New Film Tourism Series
The Hong Kong Tourism Board (HKTB) introduced its new "Hong Kong Good Take" promotional series on 21 October 2026. This initiative aims to attract visitors by showcasing the city's rich cultural and cinematic history, which has long been recognised as the "Hollywood of the East".
The series highlights more than 100 filming locations from 50 selected movies, inviting travellers to explore Hong Kong through the lens of its renowned film and television productions.
Dr Peter Lam, Chairman of the HKTB, stated that this programme follows the "Taste Hong Kong" Gourmet Guide launched earlier this year, continuing the strategy of encouraging visitors to explore various neighbourhoods from fresh perspectives. He noted that "Hong Kong Good Take" combines film and television culture with tourism promotion to enhance the potential for movie tourism.
Exploring Key Cinematic Sites and Itineraries
The "Hong Kong Good Take" guide consolidates details on selected films and their corresponding shooting locations across the city. It links movie-themed landmarks with cultural attractions and unique dining establishments, encouraging visitors to immerse themselves in the city's film legacy.
Travellers seeking in-depth exploration can access movie-themed itineraries on the HKTB's Discover Hong Kong website. These routes cover areas such as Old Town Central, Sham Shui Po, and Yau Ma Tei, allowing visitors to walk through scenes from classic films.
Examples include the Star Ferry Pier, featured in the film Cold War; Temple Street, a key location from C'est la vie, mon chéri; and the West Kowloon Waterfront Promenade, seen in Law and the City. Other sites include Yim Tin Tsai, known from The Killer, and The Peak and the Central–Mid-Levels Escalator, which appeared in Cherry Amber and The Dark Knight.
Collaborations and Phased Content Rollout
In addition to the online guide, the HKTB plans to collaborate with the travel trade to progressively introduce movie-themed guided activities. These curated itineraries will integrate film and television culture with community exploration and distinct dining opportunities, extending screen narratives into local streets and lanes.
This approach seeks to offer visitors a different way to engage with Hong Kong. The "Hong Kong Good Take" series will also feature a phased release of feature stories designed to provide ongoing inspiration for cinematic travel.
Initial stories include "Hong Kong Good Take: Step Into the Scene," which recommends landmarks from the Broadway Cinematheque to the Avenue of Stars, and "Step Into the Silver Screen: An Immersive Cinematic Experience," which traces the careers of internationally acclaimed film stars Leslie Cheung and Anita Mui.
Implications for Asian Tourism Development
This initiative by the Hong Kong Tourism Board represents a focused effort to diversify its tourism offerings and attract visitors through cultural storytelling. Rosanna Law, Secretary for Culture, Sports and Tourism, noted that films and television productions are powerful platforms for showcasing Hong Kong's appeal, indicating continued government support for such attractions.
For the broader Asian travel sector, this strategy provides a case study in leveraging local cultural assets, particularly cinematic heritage, to create distinct travel products. Other Asian destinations with significant film industries or iconic movie locations may observe Hong Kong's approach as they seek to enhance their own cultural tourism campaigns.
The success of "Hong Kong Good Take" could inform future destination marketing strategies across the region, potentially leading to increased visitor numbers and economic benefits for the city.
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