Business of Travel.
News and analysis for the people who run travel, from hotel boardrooms to airline route desks.

Philippines Promotes Visayas Multi-Island Travel via Cebu Hub
The Philippine Department of Tourism and Mactan-Cebu International Airport launched 'Discover the Visayas', a campaign formalised on October 23, 2026, to connect travellers to six islands from Cebu.

Jakarta Promotes Tourism and MICE Sector at ITB Asia 2026
The Jakarta Tourism and Creative Economy Agency led a 17-member delegation to Singapore, seeking to expand international networks and partnerships for its travel and events sectors.

Hongkong Land Launches Central Revitalisation Campaign
Hongkong Land initiated its 'Destination CENTRAL' campaign on 23 October 2026, bringing together key financial and tourism leaders to bolster the long-term renewal of Hong Kong's Central district.

Thailand's TAT Targets Vietnam, ASEAN for Tourism Growth
The Tourism Authority of Thailand aims for 6.2% revenue growth from ASEAN visitors in fiscal 2027, with specific campaigns for Vietnam and Malaysia.

Hong Kong Tourism Board Unveils Film Location Guide for Visitors
The new 'Hong Kong Good Take' series, launched 21 October 2026, features over 100 sites from 50 movies, aiming to attract travellers to the city's cinematic heritage.

Indonesia Shifts Tourism Focus to Cultural, Nature Experiences
Indonesia's Ministry of Tourism launched its 'Go Beyond Ordinary' campaign on 20 October 2026, aiming to broaden visitor engagement through local culture, nature, and heritage beyond traditional sites.

Viet Nam Tourism, Market Depts Partner to Boost Shopping Tourism
The Department of Domestic Market Management and Development and the Viet Nam National Tourism Administration formalised a cooperation memorandum on 15 October 2026, valid until 2030, to enhance visitor experiences and promote domestic goods.

Indonesia Tourism Ministry Launches 'Go Beyond Ordinary'
Indonesia's Ministry of Tourism has launched its "Go Beyond Ordinary" campaign, developing new products around gastronomy, wellness, and heritage to broaden visitor offerings beyond traditional attractions.

Switzerland Tourism Names Jemimah Rodrigues India Ambassador
The Indian cricketer will promote year-round travel and lesser-explored regions of Switzerland to Indian audiences, a key top-10 market for the destination.

GetYourGuide, Singapore Tourism Board Sign Two-Year Marketing Pact
The partnership, formalised in Berlin, marks GetYourGuide's first international destination marketing collaboration outside its home market, focusing on attracting global visitors to Singapore's diverse attractions.

Langkawi Courts China with Roadshow, Xiaohongshu Push
Malaysia's Langkawi Development Authority is undertaking a four-city roadshow across China until October 19, coupled with the launch of its "Naturally Langkawi" account on Xiaohongshu to broaden the island's appeal.

Hong Kong Wine & Dine Festival Extends with Month-Long Gourmet Offers
The Hong Kong Tourism Board has expanded its annual Wine & Dine Festival, adding a city-wide gourmet programme throughout November 2026, following the main event from 29 October to 1 November.

Malta PM Challenges WTTC to Redefine Tourism Success
Prime Minister Robert Abela urged global travel leaders to measure growth by resident quality of life and heritage protection, not just visitor numbers, citing over 4 million arrivals in 2025.

Algarve Hosts Iberian Wine Tourism Forum to Boost Off-Season Travel
The two-day event in Lagoa, organised by the Algarve Tourism Board, aims to diversify the region's appeal and attract visitors year-round with new wine and gastronomy experiences.

Nepal Tourism Board, Nepal Airlines Drive Japan Market Engagement
The Nepalese delegation, including nine private firms, showcased fully operational tourist hubs and launched new campaigns at Tourism Expo Japan 2026, held in Tokyo from September 24 to 27.